The 7 Most Important KPIs In Google Analytics For Bloggers


Even if you're pleased with your blog entries, how you feel about them isn't the greatest way to gauge their performance unless your blog is a personal endeavor. You need to know whether they are reaching your intended audience and what type of reaction they are receiving. 

What Exactly Is Google Analytics?

Google Analytics is a technology that Google creates and distributes. It records how users locate and utilize websites. It is free to set up and utilize. You may obtain a lot of information on how many people are coming, how they discovered you, and what they do while they're there after it's set up on your website. It's a terrific approach for bloggers with particular aims to monitor how effective their efforts are paying off. And it's the most effective technique to uncover ways to improve.

7 Important Blog Metrics To Track

When you've had enough time to gather data, you may be overwhelmed by how much information it provides. This is a lot of information! Which metrics you prioritize will be determined by the primary aims of your blog. However, there are a few key variables that most bloggers will want to monitor.

Stats On Blog Traffic

You need traffic for any additional objectives you may have for your site. People must locate and read your blog before it can accomplish anything else. Google Analytics displays information about how many individuals visit your blog prominently. When you sign in, it will appear on the graph at the top of the home page.

You may examine how your traffic has evolved over the last few weeks or months and the number of distinct users and total visits to your website. The number of visits is a fantastic approach to gauge your marketing effectiveness. This is one of the essential criteria for deciding the capability of your search engine optimization (SEO), organizational support theory, and paid advertising.

The Best Blog Entries Or Articles

As you scroll down the screen, you'll get a glimpse of the most popular websites and blog entries. Click on Pages Book Report for additional information. This informs you which of your website's articles receives the most traffic. This allows you to see which posts your readers are most interested in.

However, it does not explain why they are the most frequently read articles. You'll need to do some human analysis to determine what makes these sites so popular. This list may assist you in determining what kind of subjects your viewers are most interested in, what types of headings and keywords perform best, and what types of marketing methods work best for your website.

Sources For Citing

Google Analytics goes a step further by displaying how you get that traffic in the first place. In the Google Analytics Acquisition section, you can observe how your traffic is divided into several referral sources. You may learn more about each channel by clicking on it. 

If you tap on Social, for example, you'll see wherever your traffic comes from and what sites people visit. When you choose "Organic," you'll learn what keywords individuals used to discover you and which search engine they utilized. If you dig further into this data, you could uncover additional helpful information. 

For example, if a certain article receives a lot of organic traffic, you can instantly verify whether it ranks for your target keywords. And by looking at the information in the Referral area, you can discover which other websites have contributed links back to your own and which of those connections is the most effective at attracting users to your site.

Time Spent On Page

You don't only want people to find your blog entries. You want them to read what you've written. Best case scenario, all the way to the finish. Do people care enough about what you've got to say to read the entire thing? If that's the case, it's a solid sign of how excellent your blog is. Google Analytics Time on Page measure unit might help you figure this out.

This may be seen in a couple of places in Google Analytics. One of the metrics below the graph on the Behavior Overview page is the Average Time on Page. You may also choose it from a list to be the measurement shown in the graph.

These areas show how long users spend on a page on average throughout the website. This tells you whether or not visitors to your website remain long enough to comprehend what's on a page. However, it is more useful for bloggers to view this information organized per blog post. 

To discover it, go to the behavioral trends section and choose Site Content and All Pages. In this section, one of the metrics for each page is "Average Time on Page." This information will tell you whether or not people are reading specific blog postings on your website.

Read Also: Google Analytics: Get To Understand Your Readers And Increase Your Blog Traffic

Behavior Flow

Most visitors will peruse your first blog article, discover the information they want, and then leave. However, some individuals will be piqued enough by what they see to desire to learn more. The Behavior Loop section shows how visitors typically navigate your site after they arrive.

This gives you a visual representation of where most of your visitors are coming from and where they are going. It will tell you whether or not visitors click on the internal hyperlinks in your blog entries and, if so, which ones.

It also displays which pages perform the greatest job of retaining visitors on the site. A blog post encouraging readers to visit another website page may be more valuable to you than one receiving more traffic but just from those who don't visit any other pages on your site.

New Vs. Recurring Blog Visitors

It's a victory if someone reads and learns anything from your blog entries. However, the most popular blogs are for those readers who like them enough to return to them. The Audience Analysis section displays the number of visitors who have returned for more. A pie chart on the right-hand side of the web page indicates which visitors are new and how numerous are returning. Move your cursor over that pie chart section to view the number of return visitors.

Conversion Ratios

If you created a blog to help advertise your company, knowing people can find, read, and appreciate your postings isn't always enough. It would be beneficial to monitor how effectively it assists you in meeting your company objectives. You may do this by enabling conversion tracking in Google Analytics.

Google Analytics does not monitor data in the Transfers section automatically. It would help if you first told it which conversions are crucial to you. However, after you've done so, you'll be able to observe how frequently your blog posts lead to activities such as joining up for your newsletter or completing a form. This allows you to relate the outcomes of your blog to your overall company strategy.


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